QTRA desk for a beautiful quarter
5 booksReading
✓The Creative Act
✓Four Thousand Weeks
Deep Work
Ansel‹ Today ›
Morning. Finish Sepia edit is three weeks out.
what’s the smallest step?
› color-grade reel 2
› block 3:00–3:45p
›message ansel…
Pending things
Renew passport
Reply to Priya
✓Fix the printer
Call the bank
Order lens filter
Sep 28 – Oct 4W1
Lock rough cut
Oct 5 – 11W2
Draft share flow
Oct 12 – 18This week
Color-grade reel 2
Oct 19 – 25W4
Sound pass
Oct 26 – Nov 1W5
Client review
Nov 2 – 8W6
Color-grade reel 2
Nov 9 – 15W7
Long run 21k
Nov 16 – 22W8
Sepia invites
Nov 23 – 29W9
Nov 30 – Dec 6W10
Dec 7 – 13W11
Launch StoryGap
Dec 14 – 20W12
Run 300 km
Dec 21 – 27W13
Oct – DecThis quarter
view the 13-week spread ›
Finish Sepia editnov 6
Get 10 photogsnov 20
Run 300 kmdec 20
Read 6 booksdec 27
Color-grade reel 2
schedule
9a
10a
11a
12p
1p
2p
3p
4p
Call w/ Mara
Write hero copy
Thu, Oct 1Today
MoTuWeThFrSaSu
see schedule ›
Write hero copy2p
Call w/ Mara11a
✓Morning run
DM 20 photogs
started 9:40amFocus
60153045
24:12focusing
♪musiclo-fi
≈ambientoff
Finish Sepia editby Nov 6
Get 10 photogs on Sepiaby Nov 20
Run 300 kmby Dec 20
Read 6 booksby Dec 27
Add a goal…
Loose tasks · 3
Renew passport
Plan the offsite
Back up photos
‹ q4 goalsGoal 2 of 4
Get 10 photogs on Sepia
oct 1 – nov 20
DM 20 photographers
Post in r/analog
Email 3 film labsw4
Write welcome guide
✓Sketch onboarding
W1Sep 28 – Oct 4
W2Oct 5 – 11
Oct 12 – 18This week
Color-grade reel 2
Invoice Sepia
Long run 15k
✓Draft share flow
DM 20 photographers
Oct 19 – 25W4
Sound pass
Email 3 film labs
Oct 26 – Nov 1W5
Client review
Write welcome guide
Nov 2 – 8W6
Sepia beta invites
Long run 21k
Nov 9 – 15W7
First 1:1 setup call
not yet scheduled
DM 20 photographers
Invoice Sepia
Long run 15k
Reply to beta list
Draft launch email
Order film stock
Update portfolio
MonOct 12
Oct 13Today
Write hero copy10a
Call w/ Mara11a
DM 20 photographers
Oct 14Wed
Color-grade reel 2
Gym
Oct 15Thu
Sound pass
Post in r/analog
Oct 16Fri
Invoice Sepia
Weekly review
Oct 17Sat
Long run 21k
Write hero copy10a
Call w/ Mara11a
DM 20 photographers
Gym6p
Post in r/analog
Edit reel 3
Weekly review5p
9a
10a
11a
12p
1p
2p
3p
4p
5p
Call w/ Mara
11a – 12p
DM 20 photographers
2p – 3p
Oct – Dec›2026›Q4
DM 20 photographers
monthweek‹ ›October
MON
TUE
WED
THU
FRI
SAT
SUN
1
2
3
9a Dentist
4
5
6
Invoice Sepia
7
8
9
2p Sepia review
10
11
12
13
10a Write hero copy
14
15
16
Ship v1 landing
17
18
19
20
Long run
21
22
23
11a Call w/ Mara
24
25
26
27
2p Client review
28
29
30
31
1
Oct – DecThis quarter
Finish Sepia editby Nov 6
Get 10 photogs on Sepiaby Nov 20
Run 300 kmby Dec 20
Read 6 booksby Dec 27
Q4Goal
listmap
Get 10 photogs on Sepiaby Nov 20
onboarding
Write welcome guide
First 1:1 setup call
sepia is ready for photographers to use
first outreach
DM 20 photographers
Post in r/analog
Email 3 film labs
start
Ansel‹ Today ›
Ten photographers on Sepia by Nov 20? Let’s work backwards from there.
‹ onboarding · 2 tasksnov 6
‹ sepia ready for photogsoct 23
‹ first outreach · 3 tasksthis wk
Thu, Oct 1Today
MoTuWeThFrSaSu
see your schedule ›
Write hero copy
Call w/ Mara11a
✓Review Sepia cut
Gym + evening walk
Reply to Priya
schedule
11a
12p
1p
2p
3p
4p
5p
6p
7p
Call w/ Mara
11a – 12p
Write hero copy
2p – 2:45p
monthweek‹ ›Oct 12 – 18
Mon 12
Tue 13
Wed 14
Thu 15
Fri 16
Sat 17
Sun 18
9a
10a
11a
12p
1p
2p
3p
4p
5p
Standup
Call w/ Mara
Sepia review
Dentist
Client review
Lunch w/ Sam
Gym
Write hero copy
Write hero copy
Studio
Edit reel 3
Send invoices
Book models
Scout locations
Pending things
Reply to Priya
Order lens filter
Fix the printer
Outline the grant
Renew passport
Call the bank
important × urgentEisenhower matrix
Urgent + important
do these first
Send contract
Outline the grant
Important, not urgent
schedule them
Call mum
Renew passport
Urgent, not important
delegate if you can
Confirm venue deposit
Neither
let go for now
Book club RSVP
Outline the grant
Oct 12Mon
✓Draft share flow
Oct 13Today
Write hero copy
Color-grade reel 2
Oct 14Wed
Sound pass
Oct 15Thu
DM 20 photographers
Oct 16Fri
Invoice Sepia
Oct 12 – 18This week
‹W1W2W3W4W5W6›
view the 7-day spread ›
not yet scheduled5
Color-grade reel 2
Sound pass
DM 20 photographers
Invoice Sepia
Reply to beta list
Oct – DecThis quarter
Finish Sepia editnov 6
Get 10 photogsnov 20
Run 300 kmdec 20
Read 6 booksdec 27
Thu, Oct 1Today
MoTuWeThFrSaSu
Write hero copy10a
Call w/ Mara11a
Color-grade reel 2
✓Morning run
Color-grade reel 2
Sepia launch ▾Asana
Review launch briefOct 14
Q4 roadmap notesOct 16
Press kit copyOct 20
Brief the designer
Studio · To do ▾Trello
Update pitch deck
Order lens filters
Book studio time
Print test strips
unsortedInbox
Update pitch deck
Review launch brief
Plan the offsite
Learn film scanning
Fix kitchen tap
Back up photos
soonNext
Draft share flow
Color-grade reel 2
Plan the offsite
Learn film scanning
Investors
Email Sam re: SAFE
Send deck to Priya
Intro via Lisa
✓Update the data room
Review launch brief