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Why QTR?

There are 10,000 to-do apps that claim to make you more productive, with new ones popping up daily. Do we really need another planning app?

One day I received an alert from a to-do app I was using: Task snoozed for 167 days. And that’s when it struck me: to-do apps are flawed.

Don’t get me wrong–some of these apps are amazing–Asana, Notion, Trello, Todoist–I was a beta user for many of them, and they’ve helped me keep my life organized. In fact, I used to send product sketches regularly to the Todoist team with ideas on how to improve the app experience.

But here’s the problem: these apps focus on task management rather than personal effectiveness. It’s fun to use these apps–they make you feel like you’re in control–especially when your lists get longer and you find creative ways to organize them. But you must ask yourself: you manage tasks efficiently, but are you managing your time effectively? Are you moving toward your long-term goals? Studies show only 6% of us do.

Regardless of what app you use, may I suggest a tweak that will make you infinitely more effective?

  1. Begin with the end in mind. What’s one thing, if accomplished, would make your day a success? Write this down as your goal for the day.
  2. Now, think backward. What tasks will help you achieve this goal? Add these to your to-do list.
  3. Add your tasks to your calendar. Like making appointments with yourself! Because until something’s on your calendar, your to-do list is just a wish list.

I’ve done this daily for the last few years, and I've launched three startups, two podcasts, a YouTube channel, a Medium page, a photography business, and written 100+ pages of my upcoming illustrated photography book, all the while working on a full-time job as an engineer and having spare time to learn piano. People ask me how I manage to do all this without getting burnt out. It’s because I’m not just managing my tasks–I’m also managing my time. If you do this daily, you’ll be knocking off your most ambitious goals in no time.

And this is exactly what QTR lets you do easily: set a goal, add your tasks, and drag them to time slots. You’re not just managing tasks anymore. You’re managing time, and you’re aligned with your goals.